Makeup brand Danessa Myricks Beauty and haircare brand Camille Rose, both Black-owned, created the entire beauty look for designer Sergio Hudson’s Spring/Summer 2027 runway show at New York Fashion Week on Sept. 23, 2026, at the Rainbow Room.
The Capital One Business-sponsored show featured bold, saturated color throughout the collection: tomato red, neon yellow, violet and electric blue appeared across belted pantsuits, monochromatic skirt suits and hand-draped chiffon gowns, according to Uptown Magazine. Model Veronica Webb walked in the show.
Two Black-owned brands, one full beauty look
Most NYFW shows build their beauty look around a single celebrity makeup artist working with one legacy cosmetics brand, with hair handled separately and rarely credited with the same weight. Hudson’s show did something structurally different: both the makeup and the hair were built entirely around two independently owned, Black-founded companies, with no legacy conglomerate brand involved in either.
Makeup artist Sir John led the look for Danessa Myricks Beauty, while stylist Destiny Kelly led the hair for Camille Rose. The pairing put a Black-owned makeup house and a separate Blackowned haircare house on equal footing for the same runway look, rather than treating hair as a secondary credit behind a single dominant beauty sponsor.
The products behind the look
Sir John built the skin and complexion look using Danessa Myricks Beauty’s Yummy Skin 10/10 Barrier Boost Serum, Serum Skin Tint, Blurring Balm Powder, Balm Contour and Glosswork lip gloss, according to KYSDC. The show also gave an early look at the brand’s forthcoming Lightwork VIII Freedom Palette, ahead of its public release.
Destiny Kelly used Camille Rose’s Guava Slip Heavy On Hold Extreme Gel and Guava Slip Style & Set Hard Hold Mousse to create sleek, controlled buns that ran through the show, a hairstyle chosen to keep the focus on the color-blocked tailoring rather than compete with it.
Danessa Myricks Beauty launched in 2015 and grew from professional makeup-artist circles into wide retail distribution, including Sephora shelves. Its reported users include Jackie Aina, Keke Palmer, Michelle Obama and Angela Bassett. Founder Danessa Myricks was named one of HelloBeautiful’s 2026 “Women to Know: Founding Mothers of Beauty.”
A founder’s approach to beauty and identity
Myricks has spoken about how her own relationship with hair and self-presentation shaped the brand she built. “You know I think I’ve tried every hairstyle known to man. You name the style, I had it,” Myricks said.
She said a turning point in her career came when she decided to stop downplaying her identity. “In my professional life I think I got to a point where I wanted to make a statement about who I am,” Myricks said. “Instead of shrinking into that, I wanted to dial that up.”
Myricks connected that same idea to how she wears her hair today. “I feel the most powerful in my natural hair,” she said. She described the broader philosophy behind her approach to beauty in three words: “It’s storytelling.”
Danessa Myricks Beauty and Camille Rose both remain independently owned, and Sept. 23 marked one of the more prominent NYFW placements for either brand to date.
The designer behind the collection
Sergio Hudson built his reputation designing for high-profile political and entertainment figures, including custom looks worn by Michelle Obama and Vice President Kamala Harris, before expanding into the ready-to-wear collections he now shows each season at New York Fashion Week. His Spring/Summer 2027 presentation was one of dozens of shows that ran during NYFW’s Sept. 23 week, when designers typically debut collections roughly six months ahead of the retail delivery date tied to that season.
Why the beauty credit matters beyond one show
Runway beauty credits are pursued by emerging and established brands alike because of the visibility a single placement can generate, independent of whether the brand paid to sponsor the show itself. For an independently owned company competing against beauty conglomerates with far larger marketing budgets, a credited role at a nationally covered NYFW show is one of the few placements that puts the brand’s name directly alongside a designer’s collection in the resulting press coverage, rather than buried in a broader gifting or sponsorship arrangement.
The makeup artist behind the look
Sir John, who led the Danessa Myricks Beauty application for Hudson’s show, has built his own public profile largely through his longtime work as Beyoncé’s personal makeup artist, along with a broader client list spanning film, television and music. His involvement with the brand’s runway application ties the show to a makeup artist whose own following extends well beyond the beauty industry trade press that typically covers NYFW beauty credits, adding an additional layer of visibility to the pairing beyond the runway audience itself.
What comes next for the brands
Danessa Myricks Beauty used the show to give an early look at its forthcoming Lightwork VIII Freedom Palette ahead of its public release, a common way for beauty brands to build early interest in a product before it reaches retail shelves. Neither Danessa Myricks Beauty nor Camille Rose has announced a broader retail or marketing campaign built around the Sergio Hudson show specifically, and both brands continue to sell primarily through their own websites and existing retail partnerships, including Danessa Myricks Beauty’s placement at Sephora.
