Lisa’s Kitchen is a four-product scalp and edge care line from Carol’s Daughter founder Lisa Price. Every product costs $12.99, and the line sells at CarolsDaughter.com, Walmart, CVS and Amazon, Carol’s Daughter said in an Oct. 6 press release.
What is in the Lisa’s Kitchen Line
The collection has four products, each with a suggested retail price of $12.99, according to the brand’s product guide. The Edge Treatment Balm comes in a 2-ounce size and turns from a balm into an oil. The brand says people can wear it alone or under edge control. Its featured ingredient is green coffee butter.
The Scalp Balancing Serum comes in a 2-fluid-ounce dropper bottle. The brand describes it as oil-free and fragrance-free, and it lists niacinamide, hyaluronic acid and rice protein as its key ingredients. The Scalp & Edge Cleansing Oil holds 6 fluid ounces and works without water. Carol’s Daughter positions it for people in protective styles who need to clean buildup along the hairline between wash days. Rice bran oil is the featured ingredient.
The Scalp Detox Cleansing Nectar holds 8 fluid ounces and is sulfate-free, with ceramides as its featured ingredient. The brand intends it for every wash day. All four products share a botanical blend of nettle leaf, soursop and lavender. The brand also says they are free of parabens, petrolatum, mineral oil and artificial colors.
Buying one of each costs $51.96 at list price. That figure is a calculation from the four $12.99 prices the brand published. A shopper who wants only the hairline treatment pays $12.99 for the balm.
How Lisa Price Described the Launch
The Oct. 6 release ties the line to two outside moments. The Edge Treatment Balm won Best Edge Treatment in Oprah Daily’s 2026 Beauty O-wards, according to the release. Price also presented the line on the Beauty Bar segment of “Tamron Hall,” where the release says she showed how the balm and the serum work together, scalp first and styling second.
Price said she built the line around a feeling. “I wanted it to feel like coming home,” she said in the release. She also said the Oprah recognition and the television segment show her that people are listening. The product guide on the brand’s own site gives the formulation thinking in similar terms. It describes the collection as “foundation-first,” meaning the scalp comes before the style. The guide says the line applies skin care logic to the scalp, which is the same idea the release attributes to the brand’s history of sulfate-free cleansing and lightweight moisturizers for curly hair.
Where Carol’s Daughter Stands Now
Price started Carol’s Daughter in 1993 in her Brooklyn kitchen and named it for her mother, Carol, according to the release. That makes the brand 33 years old this year, a calculation from the founding year the company gives.
Ownership of the brand changed in 2025. L’Oréal USA announced on March 3, 2025 that it had signed an agreement to sell Carol’s Daughter to an independent beauty entrepreneur with a record of building brands, including Ambi, AcneFree, Baxter of California and Dermablend. The company said Price would become president and hold an equity stake in the partnership.
David Greenberg, then identified as CEO of L’Oréal USA, said in that release that “Carol’s Daughter will continue to thrive for years to come.” The L’Oréal statement did not name the buyer. Price’s own words in the Oct. 6 release frame the return as personal. She said the Oprah and “Tamron Hall” attention is the kind of connection she hoped for when she came back as an owner of the brand. The product guide calls Lisa’s Kitchen the first collection of the brand’s new chapter.
The launch also gives the brand a mass-retail test. Walmart, CVS and Amazon are the same places where many shoppers already buy hair care, and a $12.99 price puts each Lisa’s Kitchen product in reach of a single basket trip. The release gives no sales figures for the line.
An Industry Honor Lands the Same Week
Price was also one of seven honorees at the second annual Bronner Bros. Beauty Icon Awards, held Oct. 10 at the Riverside EpiCenter in Atlanta, according to the Bronner Bros. announcement. The release describes her as founder and president of Carol’s Daughter.
The other honorees named in the release are celebrity hairstylist and wigmaker Tokyo Stylez, braider Xia Charles of Braided New York, photographer Derek Blanks, Topicals founder Olamide Olowe, Design Essentials founder Cornell McBride Sr. and beauty industry leader Germaine Bolds-Leftridge. The program also recognized the Spelman College Cosmetic Science Program, which the release calls the first undergraduate program of its kind at a historically Black college or university.
Kelly Keith, who executive produced the event, said in the release that “Black beauty has never been simply about how we look.” The 2026 theme was “Midnight Bloom,” which the release says honors the long, unseen years of work behind lasting influence.
A student summit ran before the ceremony. Bronner Bros. said about 400 students would attend, and the program included a braid competition and a conversation on entrepreneurship and branding with industry professionals. The title partner was VIVACE by KISS, and the release says ORS marked its 30th anniversary at the event.
For Price, the two announcements arrived within five days of each other: the Lisa’s Kitchen release on Oct. 6 and the Atlanta ceremony on Oct. 10. The release for the awards says the inaugural 2025 class included Chaka Khan and Danessa Myricks.
What Shoppers Can Check before They Buy
The product guide lists ingredients for each item, which lets shoppers compare labels against what their scalp tolerates. The Scalp Balancing Serum is the only product the brand calls both oil-free and fragrance-free. The Scalp Detox Cleansing Nectar is the only one the brand labels sulfate-free by name, though the guide lists the paraben, petrolatum, mineral oil and artificial color exclusions across the line.
Pricing may differ by store, the brand notes in its guide, and the guide names CarolsDaughter.com as the place where the line launched online. The guide states a July 17 launch on the brand’s site, and the Oct. 6 release lists Walmart, CVS and Amazon as additional places to buy. Shoppers who want a specific size should check the product page at their retailer, since the 2-ounce, 2-fluid-ounce, 6-fluid-ounce and 8-fluid-ounce sizes come from the brand’s own guide.
